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Pricing & menu

Menu mix (PMIX)

Also called: product mix · pmix · sales mix

Menu mix — usually called PMIX, from the POS report name — is how many of each item you sold and what share of sales each represents. It's the weighting behind every menu-level number: ideal food cost, average check, and blended margin all move when the mix moves.

Worked example · Same recipes, same prices, different week

Week 1 — burger 60%, salmon 40% of entrées
ideal food cost 26.4%
Week 2 — burger 40%, salmon 60% of entrées
ideal food cost 28.9%
Change from mix alone
+2.5pp

Nothing was bought differently and no recipe changed. Chasing a purchasing explanation for this would waste a week.

What to read it for

  • Concentration. If three items are 40% of covers, those three recipes deserve monthly recosting and the rest can wait.
  • The tail. Items under 1% of sales are candidates for removal — check what's holding them in place first.
  • Drift. A mix that shifts toward low-margin items explains a rising food cost percentage that purchasing can't.
  • Modifier attach rates. Add-ons and upgrades are high-margin volume most menus never look at.

Run the numbers

Menu engineering worksheet

Open it free →

The guide that works it through

Menu Engineering: The Four-Quadrant Matrix

How to build a menu engineering matrix from a POS product mix report — with a full worked example on a 12-item menu and the specific action for each quadrant.

Related terms

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